Will the Double Osborne Effect Kill Nokia?

| June 25, 2012 | 3 Comments

Apparently there is a name for everything there is Anablephobia- Fear of looking up. Euphobia- Fear of hearing good news and even Logizomechanophobia- Fear of computers.  So are you shocked at all when you hear there is a name for telling your customers that  something better is coming without having  that something better to sell them? (aka shooting yourself in foot?)

There is and it’s called the Osborne effect and it’s rapidly killing Nokia.  According to Wikipedia (the source for all things true and fake)

The Osborne Effect is defined as: A term referring to the unintended consequence of the announcement of a future product ahead of its availability and its impact upon the sales of the current product.

This has happened twice to Nokia in the past 18 months.  First the now infamous “burning platform memo” coupled with the announcement that they were switching to Windows Phone almost a year before they a had a Windows Phone to sell.

Than more recently when Microsoft announced to the world that Nokia’s current flagship Nokia Lumia 900’s would not be upgraded to Windows Phone 8 and in fact that the Kernel has changed so Windows Phone 8 apps wouldn’t work on your brand new Lumia 900.  You don’t have to be rocket scientist to figure out that Lumia 900’s will no longer be flying out of ATT anymore.

So just as Nokia was turning the corner from it’s first premature announcement of Windows Phone Microsoft comes along and gives them a good swift kick in the gut.  Nice job Microsoft!  We couldn’t have held on to the WP8 announcement till Nokia had a WP8 phone to sell?

Imagine if you will Microsoft does WP8 three months from now instead of last week and at the end….they show you the Nokia Lumia 910 Pure View available at ATT next week.  It would have been a tremendous win for Nokia and Microsoft!

Instead Nokia who was just finding it’s feet again was knocked down for a second time by it’s “partner” company Microsoft.  Can Nokia survive the same mistake twice by two separate CEO’s?  I can tell you this much the next few months are about to get worse for Nokia and Microsoft better be there to prop them up or they might fall.

This rant was inspired by: Transitions: The Nokia Way vs. The Microsoft Way thanks for the inspiration Monday Note!

Category: opinions

About the Author ()

Lenny Bonsignore @LennyBons34 is Owner/Editor- in -Chief of NokiaInnovation, , Letter carrier, , Christian, Husband & Father. Sports fan, Tech guy
  • Deepakjsingh

    Surely Nokia was aware what Microsoft was going to do.Agree with you fully.I bought my Lumia 800 a month ago and am losses off by the fact that all I will get is a new start screen.

  • Bradley Larcher

    If Nokia and Microsoft has a such an incredible relationship as Elop puts it, why didn’t Microsoft allow Nokia to build their Lumia 900 ready for WP8. It’s surely a slap in the face, especially as the Lumia series have definitely contributed to some WP growth.

    Again we wonder why in the world would a company as large as Nokia forget Symbian, MeeGo and Meltemi, and put all their eggs in WP basket. Now there’s a hole under that basket and all the eggs are falling to the ground. Samsung and HTC, two Android powerhouses, also have WP devices and are investing in Tizen as well.

    In my opinion, Elop is a Trojan, sent via Microsoft, and have infested Nokia’s core, thus resulting in a system wide failure

  • Andelson Marcelino

    Totally agree! It looks like they are talking about different things, rather, they don’t talk one with other. I still don’t believe how stupid was the new Windows Phone “strategy”,  that Symbian isn’t the primary OS for smartphones anymore… Look, they should have said that “We are lauching a new fresh version of Symbian, that now from on will be named “NokiaOS” with new amazing features and wonderful design” and say “and we will have a new line of smartphones now,  with our new partnership with Microsoft, and will “Also” use Windows Phone in our new TOP smartphones”… Symbian would not be almost dead today and we could have hope….